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When a guarantee becomes a feature.
The Print Airbag was meant to communicate a 10-year warranty. We turned it into a literal idea: a printer with an actual airbag.
In a series of exaggerated office scenarios, the airbag deploys until the reveal. It’s not a feature, but a service covering up to one million pages, including wear parts and labour.
Creative Lead in concept and idea, developed with the team. Award-winning work: Gold (BoB Awards), Silver (Epica Awards).
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