Turning pricing into a visual story people can’t ignore.
In point-of-sale environments, attention is limited and communication needs to be immediate.
For JPS price tiering, we rethought tobacco advertising as a purely visual experience: Turning pricing into a bold, cinematic design system.
Stripped down to its essentials, the film used movement, typography and rhythm to create instant impact and stand out in a cluttered kiosk environment. Designed as a seamless loop, it ensured continuous visibility and a consistent brand presence across all touchpoints.
Creative Lead. Led concept development and creative direction, from initial idea and visual approach to client presentation and final execution.
Rolled out across POS environments, creating a distinctive and eye-catching presence in a highly competitive retail space.