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A social-first campaign exposing misleading dental trends and reinforcing trust in real experts.
To evolve Sensodyne’s platform “We Stand For Real”, we shifted the focus from advice to consequences.
Instead of debunking trends ourselves, we gave a voice to people who had already tried them.
Influencers and real users shared why they followed viral dental hacks, what went wrong, and why they wouldn’t do it again. Their stories were contrasted with real dental professionals reinforcing Sensodyne’s belief in expert-led care.
Creative Lead, led concept, direction and execution across all channels.
The campaign achieved strong engagement across social channels and reinforced Sensodyne’s positioning as a credible, expert-driven brand.
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