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Recovery, built into the moment

ThermaCare Sport targets active people 40+ who don’t just train hard but need to recover smart.
With no production budget, we built a high-impact campaign entirely from stock.

Instead of showing recovery as something passive, we made it visible in motion directly on the body.

Designed as a modular system, the campaign scaled across social, digital and video formats.

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Creative Lead concept, art direction and system development across all formats and markets.

© 2026 Caner Ergel. All rights reserved.

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