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Design as proof of progress
Launching ZEEKR in Europe meant introducing a new premium EV brand into an already saturated market.
Instead of relying on traditional automotive storytelling, we built a design-led campaign system that made innovation visible.
Rolled out as a fully integrated 360° campaign across social, film and out-of-home, the system created a consistent and distinctive presence across all touchpoints.
Part of the core creative team, contributed to concept development and art direction, shaping the visual language and translating it into layouts across channels.
Established a strong and cohesive visual foundation for ZEEKR’s European launch.
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